Local roaster, Heartbreak Coffee, is expanding to a brick and mortar coffee shop in Downtown Long Beach. They, along with several other businesses, will be a part of a restoration and movement for artisanship and curated small businesses. In order to bring this dream to fruition, they are enlisting the help of Kickstarter, the world’s largest funding platform for creative projects. Beginning on May 31st, their project will launch on Kickstarter for 30 days and they are looking to raise $55,000. They have already hosted several pop-up shops and participated in local community fundraisers in the Long Beach and Seal Beach area; their brick and mortar will allow them to expand their reach and support for the community.
About Heartbreak Coffee
Gretchen Williams, the founder of Heartbreak Coffee, had a dream of opening up a coffee shop. Her previous experience as a barista in a small coffee shop let her witness the community that it sheltered, from first dates, to reunited friends, to families, and breakups. She fell in love with the idea of sharing that kind of space with her community, a space that fosters such delicate human interactions and relationships.
In 2012, she began roasting on her stove-top burner. After burning many beans and suffering several setbacks, Gretchen decided to turn her many heartbreaks into inspiration. She teamed up with designer Michelle Bandach (co-owner) to launch and start up the business – since then, they have perfected their roasting technique, started an online store, hosted several community pop-up events, and has a brick and mortar in the works for the coffee shop of her dreams.
Visit Heartbreak Coffee to place an order, find out more information, and to stay up to date on announcements.